Marketing (Mailing) Lists Creation and Maintenance
We create, compile, manage, maintain, and broker a variety of mailing lists like:
- Consumer Lists
- Subscriber Lists
- Business Lists
- Resident Lists
- Mortgage Lists
- New Mover Lists
- Fundraising Lists
The process includes:
- Mailing List Research (take a look at our Internet Research services).
We can research, gather data, and compile your specialty list within given business sectors. Often, decision makers within given organizations are not necessarily the top person at an organization, but are within the middle management. The names and addresses of the middle management individuals are not as readily available as they are for the leader of an organization. We can help your company seek out those persons that potentially give you the best Return on Investment (ROI).
- Mailing List Setup
We can enter your mailing list information (take a look at our Data Entry service) and convert it to various formats for your ease of access (if we are to make a slogan of this it should read ‘We are converting your information into data’ :-))
- Mailing List Updating
Updating the mailing list is much like hitting a moving target. A person or company at a specific location today may be gone tomorrow. An individual within a company who is responsible for buying goods or services today is replaced with someone new. In households, 15-20% of the population moves annually. In addition to contacts or addresses changing, you may have incorrect or incomplete address records that are undeliverable. The important point is that if you have a mailing list, in most cases it is your most important marketing tool and you need to have a plan to keep your lists updated and correct.
We can either implement your updating algorithm or if needed we can create one for keeping your lists current and correct (take e look at our Internet Research services).
- Duplicate Elimination
The elimination of duplicate records from within your mailing list is one of several ways to reduce your postage expense. You can eliminate costs and maintain your professional image by not sending multiple versions of the same promotion or communication. Generally duplicate mailing records can only be removed when the records have the same address including suite or apartment number along with a matching last name. This elimination of duplicates, usually referred to as 'merge/purge', is much easier to process when most records are home addresses. When your list is mainly comprised of businesses with contact names, the elimination of duplicates becomes slightly more complicated.
- Mailing List Suppression
Removing the unwanted names from your database (mailing list) is what is called mailing list suppression. There are many methods of list suppression. Some examples include: deceased master file suppression, prison suppression, nursing home suppression, college address suppression, military zip code suppression, removing "Do Not Mail" records, and many more.
If needed we can research and set-up rules and interface for duplicate elimination and/or list suppression and can try addressing any other of your list cleanup or list hygiene needs.
- Postal Mailing List Verification (National Change of Address Processing)
The Postal Service enters into a database all of the address forms filled out by people and businesses when they move. This data in addition to being used by the Postal Service is also used by licensed NCOA (National Change of Address) vendors. The data is held in most cases for up to four years. When changes are held for this period of time, it will allow companies and organizations to update their mailing lists even if the lists are up to four years old. The process is accomplished by matching addresses of your data files with addresses on the (NCOA) move file. Even if someone has moved multiple times from the address on your list, the address will be updated to the most recent address.
Upon request we can match your mailing list against the National Change of Address file. Usually it takes time for us to buy the current NCOA data sets.
- E-mail Mailing List Verification
By using a third party software (eMail Verifier) we can verify both single e-mail addresses and lists allowing you to determine 80-90% of the "dead" e-mail addresses.
eMail Verifier works on the same algorithm as ISP mail systems do. Addresses for email are extracted from a Domain Naming Server (DNS) and eMail Verifier tries to connect with SMTP servers and simulates the sending of a message. It does not send the message though - eMail Verifier disconnects as soon as the mail server informs the program whether the address exists or not.
Upon request we can handle the other overall process of sending e-mails to your mailing list recipients (e-mail campaigns) including:
- Bulk e-mail sending: we can merge and send out customized press releases, price lists or any kind of text or HTML messages to your recipients (customers).
- Bounce e-mails handling (electronic mail that is returned to the sender because it cannot be delivered for some reason).
Please, submit an inquiry to receive a quote or upload your files for a free audit.